Didon is a high jewellery brand inspired by the legacy of the Queen of Carthage and the raw beauty of The Mediterranean sea.

Queen Didon, otherwise known as Dido or Queen Elissa, was the founder of the Phoenician empire of Carthage. Having fled Tyre—current day Lebanon—where she was prosecuted she arrived on the shores of Tunisia and single handedly established one of the most important empires ever known to man.

Tunisian designer Azza Skhiri has decided to pay homage to all the strong women who are unapologetically themselves by taking this legendary figure to our contemporary world.

Her minimalistic yet sculptural designs are thought to complement the subtle and elegant nature of her modern-day heroin. The Mediterranean aesthetic of strong raw beauty and quality materials are the essential ingredients making Didon the aspirational, elegant brand it is today.